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Based in New Mexico, Tactica Strategies, LLC provides innovative business solutions for the energy and agriculture industries.
As a full-service public affairs firm, Tactica Strategies, LLC offers support in stakeholder relations, community engagement, marketing, and communications.
Fayth Franzoy Gillespie formally launched Tactica Strategies, LLC in early 2023. A proud Southern New Mexican, she envisions a firm that serves its clients with the grit, benevolence, and hospitality that shape the Southwestern way of life.
Although Fayth hails from agricultural roots, she has spent most of her career representing the energy industry. She has worked in community engagement, public affairs, and marketing.
Fayth prides herself on her ability to find common ground among uncommon alliances and enjoys helping others make meaningful connections.
Fayth is an ardent believer in the importance of giving back to the community and serves in various other roles. She is active as an NMSU alumna, not only in her position as Vice Chair of the Sam Steel Society Council, but also by serving as a mentor for students, judging for various competitions, and avidly supporting the NMSU NAMA Team. Additionally, she serves on the New Mexico Farm and Livestock Bureau Foundation Board of Directors, committee for the Community Foundation of Southern New Mexico’s 100 Who Give, and Girl Scouts of the Desert Southwest Board of Directors.
Johanna Hernandez joined the Tactica Strategies, LLC team in early 2024. Originally from Southern Arizona, her journey is defined by continuous learning and an unwavering commitment to supporting others.
A proud Arizonan, Johanna's academic and professional endeavors have led her to New Mexico. She is pursuing her undergraduate degree at New Mexico State University, actively engaging in student organizations that fuel her passion for collaboration and community building.
Beyond the academic realm, Johanna channels her acquired knowledge into meaningful actions. Advocacy, community outreach, and public affairs have become integral aspects of her professional journey. Her diverse involvement in various organizations reflects her dedication to connecting and supporting individuals from all walks of life.
In essence, Johanna believes in the power of leveraging expertise to positively impact the lives of everyone she encounters.
Tactica Strategies, LLC creates unconventional public affairs strategies that leverage the strengths of an organization, develops consequential relationships, and establishes the organization as a trusted partner in the community, while delivering unparalleled results.
Integrity – Uphold the highest level of transparency, honesty, and accountability.
Collaboration – Foster trusting relationships across industries, communities, and non-profits.
Innovation – Develop tactics that are unique to the situation and the goals of the client.
Evolution – Challenge traditional ideas and promote fresh strategies.
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